My Resumé

Professional Profile
Social-media savvy with an artistic edge and a constant eye on top marketing and PR trends; I bring more than five years of experience in community marketing and online communications to the table. Wise to SEO, engagement and what makes the perfect tweet, I know how to amplify key messages and generate awareness online across a variety of industries.

Experience
Kemp Goldberg Partners
Community Marketing and SEO Specialist
August 2011 - Present

Has brought the agency from zero to 60 in social media as the Community Marketing Specialist while supporting the Interactive team as the SEO Specialist. Duties include conducting social media audits, strategic planning, reporting on monthly goals and metrics, and providing analysis of social data. These tasks supported various clients and their profiles along with maintaining the agency's presence. Client industries include transportation/logistics, restaurants, craft beer, non-profits, publishers, energy and more. Success include:
• Developing the agency's social media process and refinement of services offered
• Earning an 11.9-percent social media recruitment rate for new hires, compared to the less-than one-percent hire from traditional media sources
• Positive recognition from Top Rank Blog for a Fortune 500 company on Twitter • Pitching social media stories to local news which included one evening news segment on students using social media responsible and a segment on using social media (Pinterest) to plan events at home (Super Bowl)
• Re-branding of blog that resulted in 225-percent increase in guest bloggers and 35% increase in new visitors
• Creating a six-member team from various agency departments to support an integrative approach
• Organically increased a local restaurant's Facebook audience by 872-percent in a 24-hour period

Girl in the Orange Coat
Owner
January 2010 – December 2012

Solo entrepreneurship to explore Internet marketing with a focus in social media, blogging, website maintenance and email marketing. Exploration included design and development of small websites, marketing trends and implementation of strategic use of social media platforms for small businesses. Clients included a dental practice, personal trainer, real estate company, furniture maker, hospitality management company and a wholesale perennial supplier. Accomplishments included:
• Applying technical skills to assess client's needs for websites or marketing campaigns.
• Creating and maintaining websites in various website platforms
• Having a client published in Constant Contact's Engagement Marketing
• Maintaining client's search engine optimization
• Becoming a Constant Contact Authorized Local Expert

Eastland Park Hotel
Sales Admin, Independent Contractor
August 2010 – October 2012

Performed administrative duties for the Sales and Catering Departments that included updating and planning events, writing weekly financial reports, designing promotional materials, maintaining social media accounts, and creating and executing email campaigns. Upon sale of the hotel in March of 2011, left the Sales Admin position, and became the freelancing social media property champion for the new management company until the hotel closed for renovations in late 2012.

Artascope Studios
Intern, Teaching Artist, Manager
September 2003 – February 2010

Began as an intern while completing undergraduate study to assist with production and design. Left the state of Maine upon graduation in 2004 and remained a teaching Artist and off-site email campaign manager. Upon returning to Maine, in 2006, began as the first manager of a quickly growing facility to head strategic and marketing objectives.
• Oversaw operations of the facility and supervised a volunteer staff of 15 people • Managed customer relationships with workshops, retail shop, and artists
• Used technical skills to maintain, grow and develop multiple websites
• Implemented email communications and social media marketing campaigns
• Partnered with an advisory team to implement an inventory and financial system
• Maintained a full, advance placement schedule for multiple workshop styles
• Participated in entrepreneurial growth programs with the owner including E-Myth and Top Gun

Education
Full Sail University 2010 - 2011
Completed Masters of Science in Internet Marketing from Full Sail University Online while being awarded Course Director Awards in New Media Marketing and Analysis and Business Storytelling and Brand Development. Recognized by peers and instructors and awarded Academic Achievement Award for the class.

Maine College of Art 2001 - 2004
Earned a Bachelor of Fine Art in Photography with High Honors from the Maine College of Art in Portland, Maine. Studies focused on documentary photography with an interest in education; working with families of home-schooled and special needs children.

Skills

Clients & Profit Workamajig MS Office
Public Speaking Strategic Planning Brand Identity
Event Planning Project Management Online Reputation
Constant Contact Radian6 Social Networks
Websites (CSS, HTML, WP) Search Engine Optimization Crisis Management
Paid Social Media Blogging Data Analytics
Hootsuite Adobe Creative Suites Raven/Google Analytics

References
Available upon request